Nonprofit Strategy and Solutions
Branding & Loyalty
For me, working on a branding project inspires my creativity in countless ways. Here are a few of my most recent projects.
Western Museums Association- Blog Branding
Central to the Western Museums Association's 2017-18 marketing and communications strategy was creating a highly interactive and engaging blog. By developing a branded look, the target audience has begun to prioritize reading these blogs and are triggered by this visual cue.
Tacoma Museum District Pass & Promotions
Tacoma is rich with museums and customers wanted a way to easily and affordably enjoy the Tacoma Museum District. Working with the Marketing Directors of the four major museums, we conceived, tested and created the Tacoma Museum Pass which debuted in March 2015, specifically for the US Open. The museums also collaborated for promotions including events, advertising, and social media projects- several which featured the Tacoma Musem Mascot Mob.
25th Anniversary of Day of Caring
United Way of Thurston County celebrated a milestone in 2017. My work was focused on helping create the brand identity and support materials to increase engagement in contributions of time and talent. It was exciting to see over 1,000 people join this event in 2017- setting an all-time record for volunteering in Thurston County.
