Nonprofit Strategy and Solutions
SOLUTIONS
Ryan Communications is a woman-owned digital marketing support service specially catered to the needs of nonprofits. With 20 years of experience providing dedicated, creative, and experienced problem-solving, Ryan Communications knows how to align strategy with outcomes for clients of all sizes.
BRANDING
Your brand is more than a logo and a few design elements just as a well-designed house is more than wood and paint.
My brand scaffolding process helps you develop the tools to drive strategy and help you tell your story for years to come through both written and visual deliverables that inform future. I can help you develop audience personas, research the current perception of your brand, develop and test branding and create branding guides than your staff can rely on for future activities.
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Persona Development
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Brand Perception Research
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Concept Testing
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Brand Guide, Roll-out, and Implementation Support
DIGITAL MARKETING
Gone are the days when traditional marketing tactics were enough to sell your products and services.
Digital marketing involves social media marketing (Facebook ads, Twitter, LinkedIn, etc.), search engine marketing (Google AdWords, Bing, and others), SEO, email, and more.
CREATIVE DESIGN & STRATEGY
The importance of strong visual communication cannot be undervalued. With the average person seeing over 4,000 images daily, attention is difficult to capture. From creative concept to production, my experience ranges across the following:
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Advertising and PSAs
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Advocacy
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Appeals
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Annual Reports, Executive Communications
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Art Direction
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Branding Suites
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Explainer Videos
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Infographics
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Live Broadcast Management and Production
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Brochures, Newsletters, Magazines
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Website Design
DATA ANALYSIS & NONPROFIT TECHNOLOGY
What’s really going on with your audience online?
Taking a deep dive into your organization’s rich data can find insights than can strengthen your work and even reveal new opportunities. Also every organization has its own set of technology platforms it uses to achieve its mission.
I take a holistic approach to your entire technology “stack.” Leveraging the power of data to help your organization make well-informed, strategic decisions to optimize performance, better engage your audiences and accelerate your impact.
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360 Communications Audits
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Google Analytics Training
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Social Media Metrics Training
DIGITAL MARKETING
Gone are the days when traditional marketing tactics were enough to reach your audiences and get participation in your program. Digital marketing and fundraising campaigns involve social media marketing (Facebook ads, Twitter, LinkedIn, etc.), search engine marketing (Google AdWords, Bing, and others), SEO, email, and more.
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Digital advertising strategy and planning with Google Ad Grants and Microsoft Ads for Social Impact
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Digital creative creation and placement
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Integrated fundraising and engagement strategy and campaign creation
MEDIA RELATIONS
Sharing your story with the world is an art form. My approach to tell your brand’s story and showcasing the positive change and progress you are championing is individualized with a detailed understanding of your target audience and desired results,
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Press openings and events
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Crisis communications
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New product launches
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Communications plans
SOCIAL MEDIA
Social media has become an ever-present part of nonprofit communications and marketing. I specialize in understanding the different channels and matching them to your needs.
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Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads and others
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Organic and Paid Strategies
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Social Media Metrics Training
WEBSITE DESIGN & DEVELOPMENT
Your organization's website is its front door. I create websites, platforms, pages, and content that not only amplify your message, but also provide users with long-term opportunities-and immediate actions-to help accelerate your mission.
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Website Assessment & Development
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Drupal and WordPress
SPEAKING
As a speaker on nonprofit marketing, I use my knowledge of the industry to provide insights into how to best grow a nonprofit organization. My speaking engagements provide an opportunity for attendees to understand the nuances of effective nonprofit marketing and how to use it to make their organization successful. My sessions are both informative and engaging, and I strive to make sure each attendee leaves with a better understanding of how to create a successful nonprofit.
TRAINING
My Training Nonprofit Leaders service provides comprehensive support for nonprofit leaders, including leadership coaching, on-going consulting, strategic planning, and communication with confidence. I will help you identify your goals and develop a plan to reach them, while also equipping you with the skills and confidence to lead your organization.
Services
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