Nonprofit Strategy and Solutions
Fundraising
Communications and fundraising often go hand in hand. I've collaborated with fundraising staff and also managed complete campaigns.
My experience includes:
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End of Year Giving campaigns
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Giving Tuesday and Give Big campaigns
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Digital Fundraising
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Galas, parties, and other events
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Annual reports
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Fully integrated fundraising campaigns
Fundraising Campaign Case Study
Client: Vashon Center for the Arts
Project: End of Year Annual Giving
Situation:
Vashon Center for the Arts (VCA) conducted its first end-of-year giving campaign in 2017. To be most effective, we chose to use a theme that was approachable to the largest audience- "wiggly feet" and tactics that were consistently branded and used a minimal budget to implement.
Deliverables included:
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Branded look and copy
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Direct mail piece with branded reply device and mailing envelope
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Video creation and placement
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Email marketing series of 5 pieces
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Social media campaign including content creating and placement
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Website content
Partnered with VCA Staff and designer Susan Newsom